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|Basel: Swiss Design?
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|The Basel School of Design - more than grids and Helvetica.
If you are not familiar with the term "Swiss Design," let me explain that it is often wrongly identified with the rigid use of grids for layout and a preference for the Helvetica type face. Nothing could be further from the truth. In reality, the Swiss have a tradition of design that is based on craftsmanship and draftsmanship. The works of Armin Hoffman, Donald Brun, and Herbert Leupin, to mention a few of the old guard, are as different from each other as Bach's music is from Beethoven's. What most Swiss share is a culture and educational system that respects both intellect and manual skill.
These values describe the philosophy of the Basel School of Design, where I attended the four-year graduate design program ("Grafikfachklasse"). There, teaching focused on
The Basel education prepared me to:
For that I remain very grateful to the school and my teachers.