Brand Tutorial Home Page
The Technology Revolution
Basel: Swiss Design?
For information on Seattle area real estate - Seattle eastside homes, and Seattle real estate investment - visit Seattle Real Estate. © 1995-2006 and Brand Insurance™: Gerhard N Ade. Other trademarks used on this site are those of their respective owners.
Ade & Associates:
Leading edge and bleeding edge.
My first day in business took me to Goteborg, Sweden, where a joint venture of Volvo and General Motors was finalized and the work began on the new company's identity and product brands.
The development of company and brand identities was one of the pillars of Ade & Associates (A&A). The other two were financial and marketing communcations. My past experience allowed A&A to offer its clients the complete palette of creative services. Over a ten-year period the company's projects and clients included:
Above everything else, the new tools had to be learned. Over time, we not only mastered them, but applied our new skills to a new medium: the internet. Although many of our client's were only vaguely aware of the new medium, we prepared ourselves for the day when they and other companies would be. The day came when we produced the first of three Web sites.Running my own business has taught me things one might find difficult to learn any other way: