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What's a Logo? It's Greek to me.
First, smart people don't design logos; they develop brands. There's more money in brands than in logos.
Second, nowadays the term "logo" stands for all manner of visuals, including logotypes, symbols, signets, trademarks, icons, monograms, etc.
Third, the original meaning of the word LOGO has less to do with design than with words and thoughts. The unabridged editon of the Random House Dictionary of the English Language defines "Logo" as: an element appearing in loan words from [ancient] Greek, where it meant "word," "speech," (logography).
The same source defines the word LOGOS as:
What makes for a "good" logo? Among the desired qualities of a logo concept and design are:
Obviously, the more exposure a logo (brand) gets and the longer it's been around the less critical the qualities "meaningful" and "memorable" are. (Nike's "swoosh," for example, has no meaning and could stand for all sorts of products. However, the Nike logo has become both meaningful and memorable through ubiquitous exposure in all walks of life around the globe.)