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Lesson in Identity
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"The Games must go on."
Avery Brundage, President, International Olympic Committee
Although anyone old enough to remember recalls the Munich Games for the terrorist attack on the Israeli team, for me, Munich was the venue of my first job. Being part of an international design team lead by Otl Aicher, one of Germany's best designers and minds, was one of the most gratifying and exhilerating experiences of my carreer.
I worked there for two years, staying on after the games to design the 564-page official report on the results of the athletic competitions, which consisted of editorial content and the statistics of all the events. For this challenging project, I was called to
The identity system for the Munich Games, conceived by Otl Aicher, was to project the Germany of 1972 - with a color palette that included light green and blue reflecting the Bavarian sky and landscape. Being my first exposure to a comprehensive identity system, it showed me that