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The Master's Voice
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The positioning experts
Few of the traditional identity firms have done a better job of continually reinventing themselves. Siegel & Gale' s own term for identity is "Voice." The "Voice," as defined by Alan Siegel, its master, goes beyond a company's appearance.I met Alan, chairman of S&G, in 1982 when he recommended me for the job of implemetning the TRW global identity system. In October, 1996, I joined S&G and managed the operations of the still new, 35-people strong, interactive department.
Interactive - a different kind of business
The clients of the interactive department included some famous names, many for whom S&G had done work in other areas. Among them were:
Although my stay in New York was relatively brief, I contributed to the success of these projects and the quality of the department by
I enjoyed working with the young and independent-minded interactive team. Many of its members no longer work at S&G - constant turnover in this business is a given - but we keep in touch with each other using the tools of our trade.